• Coordinated with Hendrick’s Global Brand Team and Local Market Teams to produce cohesive and impactful marketing campaigns.

• Worked closely with the Account Director and cross functional teams, including creative, social and brand management, to deliver successful brand initiatives.

• Led the development of traditional and digital outdoor campaigns, branding initiatives, social and paid media creatives, trade events, and shopper/e-commerce strategies.

• Handled all aspects of projects, managing timelines, budgets, and deliverables to ensure everything ran smoothly.

• Served as the main point of contact between internal teams and clients, ensuring clear communication throughout each project.

• Regularly worked with clients to align on timelines, deliverables, and strategic objectives, ensuring their needs were met.

• Participated in regular client meetings to address concerns, identify new opportunities, and contribute to the account’s growth.

• Built strong client connections, maintained brand consistency, and introduced creative solutions to boost visibility and engagement.

• Managed a diverse portfolio of client accounts, with Vodafone Telecommunications as the primary client.

• Built and nurtured trusted advisor relationships with key accounts, stakeholders, executives, and vendors.

• Led the conceptualization and execution of integrated ATL and BTL campaigns, including TV commercials, print, digital, events, and branding initiatives.

• Facilitated clear communication and project updates through regular client meetings and status reports.

• Collaborated across departments to ensure seamless execution of client requests and project deliverables.

• Served as the main point of contact for experiential and event marketing initiatives, ensuring client satisfaction at every stage.

• Managed client budgets with precision and care, delivering impactful results within financial constraints.

• Fostered strong relationships with business representatives, identifying their needs and aligning them with tailored solutions.

• Designed and executed sales and marketing strategies to promote FMCG brands, including Pepsi, 7UP, and Lipton Ice Tea.

• Collaborated with cross-functional teams in sales, marketing, product development, and production to successfully launch new local products from concept to market.

• Partnered closely with the sales department to develop and implement marketing initiatives while setting and achieving distribution targets for new and existing products.

• Monitored product distribution and analyzed consumer feedback, ensuring alignment with market demand and business goals.

• Measured and reported on the performance of marketing strategies, leveraging KPIs to drive short and long term business objectives.

• Crafted creative briefs and campaign concepts, overseeing execution across TV, radio, print, POS materials, and outdoor advertising for local campaigns.

• Developed and maintained strategic partnerships with advertising agencies, event organizers, and market research firms to maximize campaign impact and reach.

• Led the introduction of Strongbow and the cider category to the Albanian market, combining brand strategy, marketing execution, and commercial partnership management under Heineken oversight.

• Conducted market research and focus groups, educated and incentivized sales teams, and drove distribution across retail and hospitality channels.

• Developed and executed integrated campaigns across TV, social media, outdoor, radio, mass sampling, influencer collaborations, sponsorships, and point-of-sale materials, adapting global campaigns for local relevance.

• Managed creative asset development, coordinated with agencies and internal teams, oversaw budgets, and tracked campaign performance to ensure alignment with business goals.