Client: Hendrick’s Gin 

Project: Formula 1 Grand Prix Miami

Role: Account Manager

Agency: Quaker City Mercantile

As Account Manager for Hendrick’s Gin, I was responsible for overseeing the creative development of event assets for the brand’s sponsorship of the Formula 1 Grand Prix in Miami. This activation was part of Hendrick’s global experiential strategy, designed to immerse guests in the brand’s distinctive, whimsical world while engaging an international audience in a luxury setting.

I worked closely with the internal creative team, production partners, and the client’s global brand managers to ensure all event materials reflected Hendrick’s unique identity and aligned with global brand standards. The activation featured custom-branded displays, trade materials, and sampling experiences that showcased Hendrick’s playful storytelling and premium character within the vibrant atmosphere of Formula 1.