Client: Vodafone Telecom

Project: Summer festival

Role: Senior Account Manager

Agency: Le Spot - Tirana, Albania

Led the concept, creative development, and production of Vodafone Albania’s post pandemic Summer Fest, a large scale festival along the Southern Albanian Riviera attended by 5,000 people. I oversaw the creation of the communication assets, including TVCs, social activations, and PR initiatives, and coordinated the participation of some of Albania’s most beloved musical artists, who performed their top hits during a night celebrating fun, hope, and connection.

Managed the development of digital clips for the festival stage, stage and barrier branding, and all visual assets that brought the event to life. I also had the unique opportunity to MC the festival, introducing artists and engaging the audience live.

In partnership with the City of Saranda, my team delivered an unforgettable concert featuring renowned artists such as Ledri Vula, MC Kresha, Lyrical Son, and Dafina Zeqiri. We ensured the creative vision, stage design, and promotional materials aligned with Vodafone’s brand identity and post pandemic messaging, creating one of the season’s most memorable events and a showcase of brand led experiential marketing.