Client: Hendrick’s Gin 

Project: Expedition Cocktail at Tales of the Cocktail 

Role: Account Manager

Agency: Quaker City Mercantile

Led the creative development and branding for Hendrick’s Gin’s Expedition Cocktail, an experiential trade program showcased during the renowned Tales of the Cocktail event series. The campaign invited bartenders and trade professionals into an eccentric, hands on cocktail experience inspired by Hendrick’s playful spirit. I managed the concept development and design of event assets, ensuring a cohesive brand story across classes, competitions, and activations which resulted in a signature showcase that reinforced Hendrick’s as a leader in premium, unconventional mixology.