Client: Vodafone

Project: Vodafone “Together We Can” Campaign - Bridge Installation

Role: Senior Account Manager

Agency: Le Spot - Tirana Albania

Led the creative development and implementation of Vodafone Albania’s post-pandemic “Together We Can” campaign across TV, social media, and outdoor channels, reinforcing Vodafone’s role in connecting people during challenging times. Oversaw the development and production of Vodafone’s iconic Speech Mark logo and vibrant red branding initiative as part of the campaign’s visual identity.

Brought this vision to life locally with the transformation of a prominent Tirana bridge into the “Vodafone Bridge”, a large illuminated installation of the logo where people could walk through. The bridge, now a celebrated landmark, symbolized collaboration and innovation. The activation was captured in a time-lapse video and supported by a comprehensive communication campaign, creating a visually striking, memorable experience that reinforced Vodafone’s commitment to connectivity and community.